Daily SMSTough loveAny languageW

Brutally honest
texts that finally
make you move.

This is based on a true story. A chef lost 294 lbs after his friend texted him "fat f***" every day for 6 weeks. Read the story →

Get one brutally honest SMS every morning from Brutal Kick. Pick how harsh it is. Reply START when you actually start, and your texts switch to don't you dare quit mode.

Start free for 3 days →

No credit card games. $4.99/month after. Cancel anytime.

9:41

Brutal Kick

Today 9:41 AM

iMessage

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40+languages

The origin story

This isn't a gimmick.
It already worked.

A chef lost 294 lbs after his friend texted him "fat f***" every day for six weeks.

In 2015, British chef Jamie Brooks weighed 504 lbs — a dangerously unhealthy weight that had resisted every conventional attempt to change. His friend Neil tried something completely different. No gym plans. No advice. Just one brutally honest text, every single day, for six weeks.

Six weeks of texts to break through the resistance. About a year of real work after that. Jamie dropped from 504 lbs to 210 lbs and transformed his life completely.

Not a personal trainer. Not an app. Not a meal plan.
One honest text. Every day. From someone who actually gave a damn.

Read the original story on Metro.co.uk Metro UK · January 28, 2015

⚡

That's exactly what Brutal Kick does.

Most people don't need another app or a personal trainer. They need that one friend who looks them in the eye and tells them the truth — every single morning, no sugarcoating. Brutal Kick is that friend in your pocket, for less than a coffee a month.

Start free for 3 days →

What people say

They finally moved.

"I've tried every app and every coach. Nothing worked until I started getting these texts every morning. Brutal but real."

Marcus, 34 — London

"Hard mode was exactly what I needed. No sugarcoating. The first week I hated it. By week three I was at the gym every day."

Sarah, 28 — Toronto

"I replied START after 11 days. The texts changed immediately. Still going 4 months later."

Jake, 41 — Sydney

"I asked my friend to send me brutal texts and she felt too bad. This does it without the awkwardness. Honestly perfect."

Alicia, 26 — New York

"Two months in. Down 18 lbs. I actually look forward to the text now."

Ryan, 38 — Chicago

"Started on Soft and switched to Medium after a week. Way more effective for me."

Laura, 31 — Berlin

"$1.99. Less than a coffee. I've wasted hundreds on apps. This works."

Tom, 45 — Manchester

"I get my texts in Spanish. I didn't think I'd find something like this in my language."

Natalia, 29 — Barcelona

"Every other motivation tool was positive and gentle. This treated me like an adult. Finally."

David, 52 — Melbourne

"Hard mode. Yes it has profanity. No I don't care. It makes me get up."

Kim, 33 — Austin

"Signed up on a Monday, went to the gym that Friday. Genuinely shocked myself."

Pedro, 37 — São Paulo

"I cancelled after a month. Resubscribed three weeks later. I did need it."

Emma, 27 — Dublin

"Three months in, 22 lbs gone. Never thought a text message would do it."

Chris, 44 — Vancouver

"Soft mode was surprisingly effective. The sarcasm hits perfectly."

Fatima, 30 — Dubai

"My wife asked why I was smiling at a text. It was brutal. Just started my workout."

Ben, 39 — Singapore

They stopped making excuses. You can too.

Join them — start free for 3 days →

Targeting

Who this is for
(and who it's not)

✓ This is for you if...

You've tried motivational videos, apps, and personal trainers — and nothing stuck
You're disgusted by your own procrastination and want someone to call you out
You respond better to brutal honesty than encouraging words
You're tired of being treated like you need a gold star just for showing up

✗ This is NOT for you if...

You're dealing with depression or serious mental health conditions
You have or are recovering from an eating disorder
Harsh messages would genuinely hurt you, not motivate you

If you're struggling mentally, please reach out to a professional. This service is not therapy and is not designed for people in crisis.

That's me. Start free for 3 days →

Ready to stop talking
about it?

Before you sign up

This service sends motivational messages using blunt, sometimes explicit language. By signing up you confirm:

You are 18 years of age or older
You are not currently experiencing depression or a mental health crisis
You do not have or are not recovering from an eating disorder
You understand the nature of the content you're opting into

If you're struggling mentally, please reach out to a professional.
US: call/text 988 · UK: 116 123 · AU: 13 11 14

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SoftSarcasm & light roast

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Brutally honest texts that finally make you move.

This isn't a gimmick.It already worked.